Locally im part of a project that is selling jewelery. It’s been fun and has definitely caused me to consider growing some new bean varieties just for beauty, which feels weird for me to say.
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These Astronomy Domine corn photos being posted on social media by a local farm is causing people around town to ask me for seeds. Win 
I guess that’s more compelling to some than that it actually grows and thrives in our cool climate….
AD in it’s most beautiful phase here- after eating phase and before it shrivels.
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I wonder if they would germinate… 
Same here, people are excited about the colourful bean seeds. Not that they have a longer harvest period or wider adaptation or different uses or flavours…
Whatever works to get seed savers comfortable about saving unknown/un-named seeds is a giant step forward! 
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I know I get excited about beautiful bean seeds! I’ll sometimes actively select against white seeds, without even having tried the variety, just because white is so boring.