Thank you for starting this conversation @Hugo, it’s something I’m thinking a lot about since Antibes.
The beauty of landracing, as I see it, is it’s wide adaptability. On one side you can go ‘crazy’ and mix it all up, on the other you can gently and slowly adding bits of new genetics to a uniform variety, and there’s all situations in between those two extremes.
Talking to so many different people in Antibes, few things really stood out:
- the more marginal growing conditions are, the more people are prepared/eager to adopt landrace/adaptive style of growing seeds, especially if they already tried to grow something from your standard/heirloom seed which didn’t work that well
- faithfulness and connection to heirlooms/traditional varieties is primarily about culture - think traditional foods!!, identity and in some cases resistance to oppression
- for ‘commercial growers’ - people who grow crops as a primary source of income - most important things are that it grows well i.e. gives a satisfying yield, and that certain traits that are important to their customers are present such as bread making characteristics, flavours, etc.
I don’t know about angry, guy that I talked to was more baffled and couldn’t grasp how can you have different populations of wheat (in that particular case) each with a certain specific trait (for breadmaking) when, according to him “you mix all varieties together it all comes uniform at the end, everything is the same”.
To be fair, we didn’t have time to really talk about it, and I was a bit brain dead at that point for a concise and short explanation (also his English weren’t that well to begin with, so slower flow of communication)
That workshop, on the subject of growing cereals around the world and selection of seeds, was a great example of what I wrote above.
At our table we had all three points present:
- 4 of us, including Joseph and me, were on the landrace/evolutionary populations side, all with difficult and marginal growing spaces/conditions
- 2 people - one from Basque country and other from border area of Lebanon/Syria/Palestine - both working on searching for and bringing back old “heirloom”/traditional varieties for local community seed banks - theme of identity and culture (food) is very present here
- guy I was talking with was a farmer and his main concern, as mentioned, was having crops with that particular traits/qualities important for breadmaking
When all groups were presenting their discussions, it was mostly a variation of those reasons and concerns. Interestingly, all groups agreed that taste and adaptation to terrain are really important (that part could be our “way in”).
My favorite thing that I’ve heard in Antibes comes from this workshop, from an Iranian farmer talking about selection for seeds - how his plants talk to him when he is in the field, and a plant communicates “look at me, I’m good, choose me”. I think he is actually a part of a group of farmers in Iran that grow evolutionary populations, at least for some crops (with the support of CENESTA institute).
So what did I learned from all those conversations… When talking to “heirloom” people, I think it’s really important to have in mind the above, particularly points two and three. Maybe even change the initial approach accordingly.
For the ‘culture and identity’ group emotions are a big part of it, and it pays to show proper respect (to the seeds, growers, culture etc.).
For farmers it’s more about a good and not-too-complex-for-start explanation about how the genetics and selection of trait works in this context.
Me, I also have to remember to say - yes, in landracing you can also grow several different populations of one thing, and in that case you do pay at least some attention to isolation distances/times. My brain think that goes without saying 
I also feel that getting across the point about genetic uniformity (poorness?) of ‘pure’ varieties and an inherent lower level of their adaptive abilities is an important step. If people can understand about how much certain crop can adapt is dependent on it’s genetic diversity, then further conversation should be easier (I hope).
Probably a good direction of conversation, at least for some, can be about crops they struggle with, a not about beloved heirlooms that work good at the moment. Leave the (emotionally) heavy stuff for later, when they are more familiar and/or comfortable with the idea.
On a technical side I think there are many different variations you could do. From the amount or percentage of ‘new’ seeds you’re mixing with the variety - low to high, to how wide do you go in different genetics you introduce to the variety - certain varieties with certain traits (one, or two, three… many), only something that looks/tastes/grows/whatever as your thing but from all over the place as you can get, stable landrace, etc.
Which particular variation, or you could say method, is appropriate to use depends on the attitude, emotions, knowledge and goals of people involved… Not an easy answer, I know.